Atlantic Corporate Moving and Relocation Company
International Moving and Corporate Relocation services Company Atlantic offers professional and cutting edge range of services like corporate Moving services, corporate relocation services, employee relocation services, temporary serviced accommodation, export packing, expense management and overseas relocation services. We also provide relocation guide and moving guide for orientation, home search, school search, moving abroad, working abroad and working overseas.
Atlantic Corporate Relocation - Relocators aim to move in the right direction Atlantic Corporate Relocation - Relocators aim to move in the right direction
Removals firm looks to remain family friendly while gaining market share in lucrative business.
Market trends dictated a strategic shift for a removals firm. Now it has to adapt to the change. Wayne Sidell is looking for a change of image. Not for himself. He’s happy with his dual personality of being a former trucker who now heads a £22m business employing 150 people across Europe.
He’s looking to change the image of Atlantic Corporate Relocation, a business that had its roots in packing and shipping home contents but which a year ago decided to expand its offering to a full relocation package.
With offices in London, Paris, Frankfurt and Geneva – and working with partner companies around the globe – the firm helps those families who have to up sticks, due to a company placement, and move lock, stock and barrel to a different country.
“We cover everything from helping them to find a home and settling the children into schools to opening bank accounts, securing visas and finding the nearest golf clubs,” said Sidell.
Atlantic also physically packs and ships their belongings. And we’re not just talking a sofa and a couple of pictures. The kind of homes the business sources for its clients employees are on the market at rents of about £4,000 a week and the chattels that follow these global corporate migrant workers often include valuable antiques, said Sidell.
But having moved up a rung, the issue facing Sidell and his co-owner, group managing director Chris Baker, is how to differentiate the new kid on the block – Atlantic – from the handful of major competitors all vying for a slice of the corporate relocation market.
For a start, they are banking on the company’s 20 year history: Sidell started out as a man with a van. The business, Atlantic Worldwide Movers, grew and Sidell found himself heading a team of packers with a fleet of vans. The firm has seen a 500pc increase in income in the past four years.
The decision to expand the offering was more reactive than strategic. “There were a lot of companies starting to offer a comprehensive service,” said Baker. “Those looking to relocate staff wanted everything from one supplier. What we were doing, the packing and shipping, was being swept up.”
Sidell and Baker realized that to survive they too had to offer the less lucrative add-on services if they were to continue to win business. “We were being forced down that road,” said Sidell
The problem is Atlantic is still seen as offering the brawn- manhandling crates and containers – rather than the brains; micro-managing every element of an intercontinental family move. It’s an image the firm has to change.
“Atlantic is well known within the removals industry but not that well known in the corporate market,” said Baker.
Major corporate spend millions moving key staff around the world, he said. What they want is to make sure that their high flying executive is quickly as productive in their new placement as in the old. Therefore, those charged with moving top staff with minimal fuss don’t always look for the cheapest option
Which means SIdell and Baker have to quickly find a niche, “a differentiator” said Baker. With more than half of its business involving moving staff from the US to the UK, Atlasntic is banking on pandering, pampering and pre-empting as a way to secure the contracts.
It’s policy that may, though affect its 30pc gross margin. What’s in the Atlantic package depends on the level of fussing each clients company wants for its star workers. They may not all get help adapting to the culture but they will get the services of a handyman to change appliances to the UK three pin plugs.
“There’s a tremendous amount of handholding,” said Baker. “ Even when the relocation is complete they will often keep in touch asking where the nearest pilates group is for example.”
“It costs about $35,000 to relocate a family,” he said. “Its serious money.” Luckily for Atlantic the bulk of that goes on the most profitable segment, the physical move – Atlantic’s core and original business.
In the last year Atlantic has changed its name, logo and premises. Its also boosted its sales force to help woo the small group of key corporate relocation buyers.
“It’s a challenge to maintain the company culture as you grow. We have certain values and if you grow too fast it becomes nigh on impossible to maintain that attitude from the staff: there’s a risk as we get bigger we won’t be as good,” said Sidell.
“We want to get a reputation for being a relocation company that will go the extra mile. But how go you instail that in the workforce? One option is to change the structure of the company to encourage greater buy-in.
Atlantic is run by a team of six directors from its head office in Walton-on-Thames. The three European offices, which together account for half of the groups workforce, are run as separate entities. The country manager in each is a part owner with SIdell and Baker retaining a majority holding.
“We’ve always had a flat structure with no hierarchy,” said Sidell. “I want to keep it like that. After all, I was once just a trucker and everyone in the firm knows that.”
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An article published in the Daily Telegraph outlining Atlantic's vision for the future. Accompanied by an Expert View section. |
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Related Tags:corporate moving company, corporate Moving services, corporate relocation, corporate relocation services, employee relocation services, employment relocation, International Moving, international moving advice, international moving company, International relocation, relocation, relocation assistance, relocation company, relocation Expert, relocation guide, relocation package, relocation service, moving abroad, relocation specialist, home search, temporary accommodation, temporary serviced accommodation, working overseas, expense management, export packing, moving overseas, overseas relocation ATLANTIC RELOCATION SUPPORTS SAVE THE RHINO AT THE FLORA LONDON MARATHON 2009
RHINO BOY RUNS GREATEST RACE OF HIS LIFE
ATLANTIC SUPPORTS SAVE THE RHINO AT THE FLORA LONDON MARATHON 2009
On 26th April 2009
Atlantic Corporate Relocation employee Chris Green, 33, completed the London Flora Marathon, dressed as a rhinoceros. His official race time, despite being constrained by the giant foam costume, was an impressive 5 hours and 41 minutes.
Looking at it from the sidelines, you may think that the Marathon is grueling enough, but strapped awkwardly into a rhino suit and running in 21 degrees, surely that was just diabolicaly awful? Not for Chris Green. Chris is on cloud nine about the whole experience: “It was the greatest run of my life. I loved every second, which is strange to say when I did have moments of intense pain. I didn’t train in the suit, so the first few miles were a real shock, and at one stage I thought to my-self, “I just can’t do this”. But the crowds just lifted me back up. They chanted for me – “Rhino, Rhino” and the other runners were pating me on the back, giving me water, and kids were holding out their hands to high five the rhino. From the minute the gun went of – the rhino was an instant success.”
Chris has a giant soft spot for the Rhino after his first hand experiences with the animal in Africa. “I’ve been lucky enough to visit Africa and see the rhinos. It was an honour to run the rhino, and it’s great to know that I’ve helped Save the Rhino ensure that future generations wil have the same opportunities I’ve had to see these incredible animals surviving in their natural habitat.”
Save the Rhino International works to conserve rhinos in Africa and Asia, and with three out of the five species of rhino classed as critically endangered, they certainly need al the help they can get. By funding field projects and through education, Save the Rhino work to conserve Rhino populations and other endangered species and ecosystems, whilst delivering material benefits to the communities that share their environment with the Rhino.
Before the race, Chris said his main goal was to raise awareness for Save the Rhino, which he did in spades. However he has also managed to raise over £2300 for the charity with around £200 more to come – smashing his target of £2000. “Atlantic sponsored me with £1000, and Atlantic employees and other friends have also given me financial and moral support. Lots of my coleagues and of course my family came down to cheer me on, which meant a lot to me.” Atlantic are always keen to support charities where they can make a diference.
www.atlantic-relocation.com -
Corporate Relocation |
International Relocation |
International moving companySo what now for Chris Green? Has one marathon as Rhino Boy been enough to deter him? “After the race my back was very sore, and I can’t touch my feet any more, but that wil al pass by the end of the week. I’d love to run for Save the Rhino again. I’m already thinking I could run in the rhino suit in the South Pole. So this is just the beginning. I think I’l feel like Rhino Boy for the rest of my life!”
For more information, please contact: Atlantic Press Ofice
Jemma Baker, Atlantic Corporate Relocation Ltd
Tel. +44(0)7771 670 200
Email: jemma.baker@atlantic-relocation.com
For more information about the Save The Rhino,please contact: Laurence Smith, Save The Rhino
Tel. +44(0)207 357 7474
Email: laurence@savetherhino.org
www.atlantic-relocation.com |
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Atlantic offers comprehensive and professional in-house packing and moving services. With male and female packing crews, and our own fleet managed from our depot in London, we can offer stand alone moving & packing services, or a fully integrated relocation package.
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With a background in the transportation of fine art, Atlantic treats all assignments with the care and attention they deserve, with discreet packing and transportation crews for sensitive moves. As part of our on going quality control programme we ensure our high standards are maintained throughout our company to ensure you get a seamless and professional service.
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