Web Ink Now

Online thought leadership and viral marketing strategies using news releases, blogs, podcasts, and online media

How do you market your company, products, and services? Are you sitting around your comfortable offices with your colleagues just making stuff up? Or do you really understand your buyer personas and what problems they have that you can solve?...

Most B2B communications is dry and boring. Most B2B content offers send buyers to a squeeze page requiring an email address. As a result most buyers just can’t be bothered. I really enjoy when I find a B2B ebook that...

Video has been available on the Web for years and with YouTube it is simple for anyone to create and post a video online. However, a legitimate criticism of video (especially from B2B marketers) has been that it is tough...

Why is so much business-to-business marketing dreadfully boring? I think it's because the marketers involved think "business" as in "I am marketing to a business" and this results in an overly serious tone. After all, if you are marketing to,...