aimClear Search Marketing Blog

A search marketing blog for advertising agency, in-house & PR professionals

It may be blustery outside, but this year’s SES Chicago looks like a burner! With more than 70 sessions covering PPC management, demographic research, SEO, social media, link building, mobile and duplicate content, SearchEngineStrategies Chicago is an annual techno-pilgrimage for fortunate attendees. We’re stoked because December 7-11th is coming up fast! aimClear will be at SES [...]

Dear Facebook Ads, Thank you for the amazing new Ad Platform. It’s groundbreaking,  heart-pounding, a lot like Google’s Content Network and with even more intriguing targeting options on the grid.  It’s been a love affair for aimClear, starting in the academic lead generation sector years ago when ‘Ads first launched. I’m sorry to say that Facebook’s [...]

Whatever business you’re in, dealing with customers is where earth moving boots crunch deep gravel roads. Part of my job is training marketers committed to becoming self-contained entrepreneurs over the long haul. Relatively early in their development we start them interacting directly with name-brand clients, to our mind a necessary step for building “complete” marketers. At [...]

PubCon is a whirling dervish, a collage of kindred spirits, sites, sounds, intensive learning and hyper-techno-geeks. All of this is hyperbolic stew mashed up with a healthy heaping of Las Vegas kitsch & killer eats.  Here are some snapshots to capture a portion of the frenetic ultra-vibe. The boys from seOverflow: Yes, tell your boss [...]